Whether you’re a start up, small, medium or large business, I can work with you to improve the visibility and customer experience for your website. No two businesses are exactly the same, that's why I will work closely with you to learn about your business, understanding your overall marketing and business objectives, and determining the best way forward for you.
Want to know some quick wins for improving your website SEO? I can review your current website, and provide recommendations on the basic building blocks of search engine optimisation to get you started. Key areas I focus on include:
Page titles & descriptions
Current content structure
Product names & descriptions
I can also provide an overview of additional areas to focus on.
Recommended for: All businesses that have an existing website. If you are in the process of creating a new website, don't stress! I can also provide recommendations on the above areas, to set your new site up for success.
Search Engine Optimisation (SEO) is not a 'set and forget' piece of work! Let's work on a strategy, tailored specifically for your business, to ensure you appear higher on the search engine results page. I understand that no two businesses are the same, so I will work with you to create a strategy, specifically built around your business objectives and target customer.
Recommended for: Businesses of all sizes, who have mastered the basic elements of SEO and are ready to take their website to the next level.
Digital Marketing Strategy
All digital marketing channels should work together to create a seamless customer experience across all touch points. This means creating specialised messaging for each channel, in a way that speaks to your other marketing channels. We can work together to devise a digital marketing strategy, specific to your business to ensure an amazing customer experience.
Recommended for: Businesses who need assistance with their digital marketing strategy, and what digital channels they should be using.
Make it easy for your customer! Customer experience plays a large part in search engine optimisation. It's important to ensure that once a customer finds your site, they can then navigate through the website with ease, find what they are looking for and eventually convert. I can work with you to better understand your customer, and optimise your website to ensure your customer can easily convert, i.e. make an enquiry, purchase a product or request a quote etc.
Recommended for: Businesses who are getting traffic to the website, but have a low conversion rate.
Ever heard the phrase 'content is king'? Content is an integral element of your SEO strategy. Let's work together to ensure your content is strong, for the benefit of Google AND your customer. I will work closely with you to understand your business, and your target customer, to ensure we are creating content that serves a purpose.
Recommended for: Businesses who are looking to enhance the content they provide their customer, while improving SEO.
Find out what's working! It's important to track the performance of your digital marketing campaigns. I can help to develop and run digital marketing reports, with actionable insights so you can continue to improve your online business.
Recommended for: Anyone who is not already tracking their digital marketing activity!
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